Digital Marketing
Students applying for the Digital Marketing course in Jaipur will be trained to promote brands using websites, social media management, blogs, digital advertisements, email campaigns, etc. The Digital Marketing course will enable the students to get a better understanding about various foundations of the digital marketing landscape and will able to create new stories, concepts, tools etc. to create, promote and distribute the services and products.
Basic | Advance | JOB ROLES/ CAREER PROSPECTS |
Digital Marketing Overview | Introduction of Social Media | Performance Marketer |
Traditional v/s Digital Marketing | SEO V/S SMO | Social Media Expert |
Key Components of DM | Benefits of SMO | Marketing Analyst |
Google Platforms | Social Media Strategy | Digital Communication Manager |
Domain | Facebook Marketing & Ads | Marketing Tech and Automation Manager |
Hosting | Facebook Business Manager | - |
Cpanel Overview | Meta Business Suite | - |
Website Strategy | Facebook Ads Objective | - |
Website Planning & Creation | Facebook Ads Manager | - |
WordPress Introduction | Meta Pixel & Events | - |
WP Installation & Customization | Facebook Audience Types | - |
Website Designing (WordPress) Basic | Instagram Marketing & Ads | - |
WordPress Themes & Plugins | Twitter Marketing | - |
Elementor Website Builder Tool | LinkedIn Marketing | - |
Introduction of Search Engine | Lead Generation | - |
Search Engine Ranking | Influence Marketing | - |
Search Engine Algorithms | YouTube Video Marketing | - |
Local SEO (Google Map) | Manage YouTube Channel | - |
Google My Business Certification | Google Ad Account Creation | - |
Keyword Research | Importance of Landing Page | - |
Google’s 200+ Ranking Factors | SEO v/s Google Ads | - |
Advanced White Hat SEO Technique | Google Ads Campaign, Ad Group, Ad Creation | - |
Meta Tag Implementation | Search Ads Campaign & Keyword Match Type | - |
Domain Authority Importance | Display Ads & Placement | - |
Structured Data | App Promotion | - |
On-Page SEO Process | Ad Extensions | - |
Off-Page SEO Process | Importance of Quality Score | - |
International SEO Fundamentals | Power of Remarketing | - |
Advanced Link Building | Power of Remarketing | - |
Competitor Research | Conversion Tracking | - |
Website Audit | Conversion Tracking | - |
SEO Reports | Facebook & Google Ads Tools | - |
Search Console | Google Adsense | - |
Latest SEO Tools | Whatsapp Marketing | - |